The Lincoln Project is reportedly solidifying plans to step up its media game after the general election next week. It is considering offers from various television studios, podcast networks, and book publishers.
The political action committee was founded towards the end of last year and is run by prominent “Never-Trump” current and former Republicans. They signed with United Talent Agency in an attempt to expand Lincoln Media, Axios reported Tuesday.
Lincoln Project co-founder Rick Wilson, a longtime Republican strategist before leaving the party following President Trump’s election in 2016, outlined the group’s outlook for its upcoming media ventures.
“We discovered in doing research that voters are getting lots of information from streaming and podcasts,” Wilson said. “We decided to build those things as advocacy vectors. We didn’t set out to become a media company, but we’ve inadvertently become a content creation machine.”
Other prominent anti-Trump Republicans leading the group include George Conway, husband of former Trump advisor Kellyanne Conway, and Steve Schmidt, who was a senior strategist for John McCain’s presidential campaign.
The Lincoln Project already launched a wildly successful podcast in June and has two shows that it streams on YouTube, Facebook, and Twitter. They have also seen high demand for their merchandise.
One of the projects reportedly in the works is a non-fiction film that is aimed to be completed after the election. Several television studios are looking to team up to produce a series reminiscent of the hit show “House of Cards.” Television networks have expressed interest in hosting the Lincoln Project’s two streaming shows.
The group is currently in a kerfuffle with Ivanka Trump and husband Jared Kushner, who threatened to sue over the Lincoln Project’s Times Square billboards that depicted the couple displaying indifference to deaths caused by the coronavirus.