In the wake of 2021’s Chris Cuomo debacle, the opening of 2022 has seen ratings for the left-leaning CNN plunge faster and harder than the last 10 seconds of the New Year’s Eve ball drop from Times Square!
CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of nearly 90% of its total audience.
On the other hand, Fox News Channel kicked off the new year as the No. 1 basic cable network from Jan. 3-9, 2022. As CNN’s viewership nose-dived, Fox News averaged 1.4 million total viewers last week for only a 15% drop compared to the first full week of 2021, when a jam-packed news cycle that included the Capitol riot ensued.
Fox News has now outdrawn CNN, and MSNBC combined for 21 straight weeks.
CNN’s shocking plunge in ratings is even more dismal among the advertiser-coveted demographic of adults age 25-54. There the liberal network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago.
Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000.
The other left-leaning “news” outlet, MSNBC, also saw significant drops in its viewership compared to the same week last year, losing 67% of its total audience, 80% among the key demo, and 83% of younger people. MSNBC averaged only 88,000 viewers among the advertiser-coveted demo to finish behind even struggling CNN in the category.
Fox News crushed both liberal options with 223,000 average viewers among the demo, and it retained at least 65% of viewers in all total day categories.
CNN’s problem attracting eyeballs was prevalent during the primetime hours of 8-11 p.m. when it dropped from 4.2 million total viewers during the first week of 2021 to only 705,000 last week for a year-over-year drop of 83%. CNN also shed 89% of its primetime viewers among the key demo and a whopping 91% of viewers between the ages 18-49.
In fact, CNN’s biggest drop was among the advertiser-coveted demo during primetime, when it averaged 3.2 million viewers last year and only 206,000 in 2022 for an astounding decline of 94%.
This is probably a reflection of losing the beleaguered but popular Chris Cuomo in the coveted prime-time viewing hours.