The Daily Wire eliminates its entire kids’ department as co-founder Jeremy Boreing steps down from his CEO position, marking a significant shift in the conservative media company’s structure and strategy.
Quick Takes
- The Daily Wire has laid off its entire kids department staff as part of a larger company restructuring.
- Co-founder Jeremy Boreing is stepping down as CEO to focus on creative projects, with Caleb Robinson becoming the sole chief executive.
- The company had previously announced plans to invest $100 million in children’s entertainment over three years.
- Affected employees are receiving severance and career transition support.
- The restructuring represents a strategic realignment of resources toward business priorities and growth areas.
Major Leadership Changes
The Daily Wire, one of America’s prominent conservative media platforms, is undergoing significant organizational changes as co-founder Jeremy Boreing steps down from his position as CEO. Boreing, who helped establish the company in 2015 alongside Ben Shapiro and Caleb Robinson, will now focus on the company’s expanding creative ventures, particularly a new TV series called The Pendragon Cycle. This transition returns Caleb Robinson to his role as the company’s sole chief executive, restoring the leadership structure to its original form.
Despite stepping away from daily operations, Boreing will maintain his connection with the company as an advisor and will continue hosting “Daily Wire Backstage.” The restructuring appears to be part of a broader strategy to allow Robinson and Shapiro to plan further investments for expansion in 2025. Boreing described the transition on social media as “A new chapter” for the company that has grown significantly since its founding less than a decade ago.
The fall of The Daily Wire is heating up….
Where’s the bottom? 🤷♂️ https://t.co/QDcBAsc3bz
— Ian Carroll (@IanCarrollShow) March 29, 2025
Kids Department Eliminated
In a surprising move that has raised questions about the company’s content direction, The Daily Wire has reportedly laid off all employees from its kids department. Kevin McCreary, who served as a lead video editor for the department, publicly announced the layoffs on social media, stating that the entire department had been eliminated. This development comes just two years after the company had announced ambitious plans to invest $100 million in children’s entertainment over a three-year period.
A spokesperson for The Daily Wire acknowledged the layoffs, framing them as part of a strategic realignment rather than a complete abandonment of children’s content. According to the company, the restructuring is designed to better match resources with business priorities and growth opportunities. The company has committed to providing severance packages and career transition support to all affected employees.
Strategic Response to Cultural Issues
The Daily Wire’s original investment in children’s entertainment was not merely a business decision but a pointed response to Disney’s stance on Florida’s Parental Rights in Education legislation, often labeled by critics as the “Don’t Say Gay” bill. When announcing the children’s content initiative in March 2022, Boreing positioned it as a conservative alternative to mainstream children’s entertainment that he viewed as increasingly influenced by progressive values.
Under Boreing’s leadership, The Daily Wire expanded from its origins as a news and commentary outlet to include entertainment ventures like Daily Wire+ and Bentkey, its children’s content platform. The company has been transparent about its conservative orientation, with Boreing stating, “We own our biases. We are a conservative news organization.” This principled approach to media content has been a cornerstone of The Daily Wire’s identity and appeal to its conservative audience base.
Future Direction
As The Daily Wire navigates these structural changes, questions remain about the fate of its children’s programming initiatives and whether the company will maintain its previous commitment to providing conservative alternatives in the children’s entertainment space. The elimination of the dedicated department suggests a potential scaling back of those ambitions, though the company has not explicitly stated it is abandoning the children’s market entirely.
With Boreing focusing on creative ventures and Robinson taking sole command of executive operations, The Daily Wire appears to be reinforcing its commitment to content creation while possibly refining its target audience strategy. The company’s evolving structure may signal a maturation process as it responds to market realities while attempting to maintain its distinctive voice in an increasingly competitive conservative media landscape.
