McDonald’s has confirmed the long-awaited return of Snack Wraps in 2025, leaving fans counting down the days until they can once again enjoy the cult-favorite menu item that disappeared from U.S. restaurants nearly a decade ago.
Quick Takes
- McDonald’s U.S. president Joe Erlinger officially announced that Snack Wraps will return in 2025 after a nine-year absence from American menus
- The popular menu item, featuring chicken breast meat, lettuce, cheese, and sauce wrapped in a soft flour tortilla, was discontinued in 2016
- A cryptic social media post by McDonald’s teased a specific date in 2025 for the item’s return
- The Snack Wrap revival is part of McDonald’s broader strategy to expand its chicken offerings and capture more market share by 2026
- Strong customer demand, including a Change.org petition with over 17,000 signatures, influenced the decision to bring back the menu item
McDonald’s Confirms Snack Wrap’s 2025 Return
After years of customer pleas, McDonald’s has finally answered the calls to bring back one of its most missed menu items. Joe Erlinger, McDonald’s U.S. president, made the official announcement during an appearance on “Good Morning America”. “The Snack Wrap will be back in 2025,” Erlinger stated. “It has a cult following. I get so many emails into my inbox about this product.” The fast-food giant has since teased fans with a cryptic social media post suggesting a specific date in 2025, though the exact month remains unconfirmed.
snack wraps 0x.14.2025
— McDonald's (@McDonalds) April 15, 2025
The Snack Wrap, which features chicken breast meat, lettuce, cheese, and sauce wrapped in a soft flour tortilla, was first introduced in 2006 and pulled from U.S. menus in 2016, with some locations continuing to offer the item until 2020. McDonald’s CEO Christopher Kempczinski acknowledged the “incredible energy” surrounding the product’s return, though the company has been deliberately vague about launch specifics, likely for competitive reasons as rivals Wendy’s, Taco Bell, and Burger King have introduced similar products in recent years.
Customer Demand Drives Menu Decision
The decision to reintroduce Snack Wraps comes after years of customer campaigning. Social media platforms have been flooded with requests for the menu item’s return, and a Change.org petition amassed more than 17,000 signatures. This grassroots movement demonstrates the remarkable staying power of a product that’s been unavailable in the U.S. for nearly a decade. McDonald’s recent announcement post on X garnered significant attention, accumulating 1.4 million views and over 12,000 likes – clear evidence of the anticipation surrounding the Snack Wrap’s comeback.
The deliberate ambiguity has sparked speculation across social media, with many fans guessing the item might return in June 2025. When pressed for more details, Kempczinski remarked that his U.S. team “would kill me if I gave any more details about the when and the exact specifics of how we’re going to plan on doing that.”
Part of Broader Chicken Strategy
The Snack Wrap revival isn’t just about satisfying nostalgic cravings—it’s a key component of McDonald’s strategic push to expand its chicken offerings. The company has explicitly stated plans to increase its chicken market share by an additional percentage point by the end of 2026. This initiative includes continuing the Chicken Big Mac as a limited-time offering, which has already contributed to market share growth in France and the United States, and rolling out new chicken strips in American restaurants later this year.
Additionally, McDonald’s McCrispy sandwich is expanding to nearly all global markets by the end of 2025. “We continue to roll out McCrispy, which is now in over 70 markets and will be available in nearly all markets by the end of 2025,” Kempczinski noted. With more than 13,500 U.S. locations and nearly 43,500 restaurants worldwide, the company is positioning chicken products as a central focus of its menu evolution to meet changing consumer preferences and maintain competitive advantage in the fast-food marketplace.
