Social Media giant Snap has had a major slip-up that allowed leading Democratic campaigns and party committees to access information about Republican voters and allowed them to improve their midterm ads.

While there is currently no evidence that suggests that Snap was aware of the occurrence this huge oversight could have been a valuable commodity for the Democratic campaigners. This slip-up by Snap related to both data maintained by Democratic and Republican data firms, however, it appears that the Democratic side benefitted the most from it.

It is important to remember that Snap and other platforms can specifically target their ads to a specific viewer basis. This is why this data can be important for determining the activities and content interesting to different parts of the population.

According to the current data, Democratic and progressive organizations appear to have used data from the Republican-aligned firm i360 to appropriately target their ads on the platform.

The data was used for targeting Snapchat ads to specific parts of the population. The following organizations and groups appear to have benefited from this: the Democratic National Committee, the Democratic Senatorial Campaign Committee, the Planned Parenthood Action Fund, and Georgia Democrat Stacey Abrams’ gubernatorial campaign.

Currently, there is no reason to believe that the advertisers were aware that it was i360 data that they were using or that any steps to exploit the data beyond what would constitute normal campaigning took place.

Snap told Axios that it was internal oversight that allowed for the data to be used by both companies in the way they targeted their ads. The company said that they were fully responsible for this mistake and that they would work to ensure this didn’t occur again.

3 thoughts on “Democrats Given Important Republican Data”
  1. It is a disgrace to see America the way it is.its not America no MORE.America don’t even run like it was A.merica. IF SOMETHING..IS NOT BROKE DONT. CHANGE IT…!

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